Tuesday, February 8, 2011

ONLINE ADVERTISING EXPECTS TO INCREASE BY 14PCT


AOL is buying Huffington Post for $315 million(RM957 million). What a hefty sum to spend on a online news website. But I think AOL has agreed to the price because of the newspaper ability to attract and build a community of readers. I believe the steady and high number of visitors that been clicking on the website also contributing to the decision.
The market also speculated that this would also bring a rise for online advertising by 14 percent that is to 51.9 billion this year according to research firm Borrel Associates.

Online advertising is growing. definitely is.


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